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Running an online store can be a daunting task, but choosing the right platform can make all the difference in the success of your business. One platform that has gained popularity in recent years is Shopify. But is Shopify good for SEO? In this article, we’ll take a closer look at Shopify’s SEO capabilities to help you determine if it’s the right platform for your online store.
WHAT IS SHOPIFY?
Shopify is a cloud-based e-commerce platform that allows you to create and manage an online store. With Shopify, you can sell products and services, process payments, and manage shipping and taxes. The platform provides a simple and intuitive interface that makes it easy to set up and run an online store, even for those with limited technical knowledge.
SHOPIFY BUILT-IN SEO FEATURES
One of the key benefits of Shopify is that it comes with built-in SEO features. These features are designed to help you optimize your website for search engines so that it has the best chance of being found by potential customers. Some of the built-in SEO features that come with Shopify include:
Customizable Title Tags and Meta Descriptions
Automatic Sitemap Generation
URL Redirects
Product and Collection Pages
Google Shopping Integration
By using these built-in SEO features, you can improve the visibility of your online store in search engines and attract more potential customers.
CUSTOMIZING YOUR SHOPIFY WEBSITE FOR SEO
While Shopify has built-in SEO features, there are still steps that you can take to further optimize your website for search engines. Some of the ways you can customize your Shopify website for SEO include:
Choosing the Right Theme: The theme you choose for your Shopify website can have a big impact on its SEO. Look for a theme that is optimized for SEO and provides clean, well-organized code.
Adding Alt Text to Images: Alt text is used by search engines to understand the content of an image. By adding alt text to the images on your website, you can improve its SEO.
Creating Unique and Relevant Content: Creating unique and relevant content for your online store can help improve its SEO. This includes product descriptions, blog articles, and other content that is relevant to your target audience.
Building Backlinks: Backlinks are links from other websites that lead back to your website. The more high-quality backlinks you have, the better your website will perform in search engines.
SHOPIFY VS. OTHER PLATFORMS FOR SEO
When it comes to SEO, Shopify is a solid platform that provides many built-in features that can help you optimize your website. However, it is not without its limitations. For example, Shopify does not allow for full control over the HTML and CSS code of your website. This can make it more difficult to make advanced customization and optimizations for SEO.
Another popular platform for online stores is WordPress. WordPress is an open-source platform that provides complete control over the code of your website. This makes it easier to make advanced customization and optimizations for SEO. However, WordPress can also be more complex and time-consuming to manage than Shopify, especially for those with limited technical knowledge.
If you are looking for a detailed comparison, check out our article where we put the platforms side by side to see which is better for SEO.
THE VERDICT - IS SHOPIFY GOOD FOR SEO?
In conclusion, Shopify is a good platform for SEO. It provides many built-in features that can help you optimize your website, and it’s also relatively easy to use, even for those with limited technical knowledge. However, it is