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The key to any successful marketing effort and any long-lasting business is understanding and refining who your ideal client is. Without this, anything that you do will feel like you’re a chicken running around without its head. The goal in marketing is to connect with the people who are most likely to be your client, aka your target audience. If you don’t know who this audience is, then what impact are you really making with your marketing? Get clarity on who your ideal client is before doing any marketing efforts, and starting a business for that matter. It is the first and foremost step to connecting with the right audience and making them a client over a long period of time. In this article we will go over how to find your ideal client. Keep reading.
ASK YOURSELF!
Are you selling jewelry or paintings? Fitness clothing or luxury clothing? Is it for men or women? What is their typical age and geographic location? The number one thing you can do is look at your core product/services and ask yourself who this will best suit. The answers we seek are often already inside of us and in front of us, we just have to put them on paper and do something with them.
Whether you are just starting out your business or already have a successful business, asking yourself this will always get you answers. If you are starting from zero, you will be able to come up with the answers by understanding your intentions with the business and who you are as a person.
LOOK AT EXISTING CLIENTS AND SIMILAR BUSINESSES WITH EXISTING CLIENTS
If you are an established business, oftentimes your existing clientbase will give you the answer to who your ideal clients are. You probably have had experience with working with different types of clients, and some resonated more with you than others. This is the feedback you are looking for. Take note of the similar demographics/psychographics of the clients you most enjoyed working with.
Another method for finding your ideal client is by getting ideas from others. The world is full of the answers you are looking for, and sometimes seeing who similar businesses have as clients can be a great source of inspiration.
MARKET RESEARCH
Do your homework. Google is your best friend. Use it to find information about who a typical client is. The stats are out there, you just have to find them.
Maybe they aren’t out there. You can always do your own market research and conduct surveys with a wider audience that will help refine your target market.
Whether it’s your first day running your business, or the last, never stop asking who your ideal client is. It’s a question that will help you successfully navigate through all marketing campaigns, and through all business endeavors for that matter. Constantly apply this knowledge to everything you do in marketing and in business, and you shall prevail.