Media Analysis is perhaps one of the most important aspects of a paid media campaign.  Proper analysis of the available data enables us to run prudent, yet effective, campaigns. 

 

By measuring against specific metrics, using the context of the platform to define those metrics, evaluating industry standards, as well as evaluating the content of the advertisement, we’re able to help our clients stay agile in an ever-changing environment. 

 

Our strategy is rounded out by comparing these metrics according to the campaign objective, identifying and minimizing any potential issues, highlighting and maximizing our successes, improving the advertisement, and making adjustments as necessary.